Correio do Povo | Notícias | Raf Simons é o novo diretor de criação da Calvin Klein

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  • 02/08/2016
  • 14:44
  • Atualização: 14:49

Raf Simons é o novo diretor de criação da Calvin Klein

Estilista belga assume o controle criativo das linhas femininas e masculinas da marca

Simons chega como parte de uma estratégia de unificar suas linhas sob uma mesma visão criativa | Foto: Francois Guillot / AFP / CP

Simons chega como parte de uma estratégia de unificar suas linhas sob uma mesma visão criativa | Foto: Francois Guillot / AFP / CP

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  • AFP e Correio do Povo

O estilista belga Raf Simons foi nomeado nesta terça-feira o diretor de criação da americana Calvin Klein com efeito imediato, nove meses após ter deixado a Dior. O anúncio foi feito em um comunicado divulgado pelo Instagram da empresa.

A imprensa americana já vinha apontando rumores sobre a contratação há alguns meses. “A chegada de Raf Simons como diretor criativo significa um importante novo capítulo para a Calvin Klein”, disse CEO da grife, Steve Shiffman.

Segundo a marca, Simons chega como parte de uma estratégia, anunciada em abril, de unificar suas linhas sob uma mesma visão criativa. Dessa forma, ele ficará responsável pela Calvin Klein Collection (apresentada na semana de moda de Nova Iorque), Calvin Klein Platinum, Calvin Klein, Calvin Klein Jeans, Calvin Klein Underwear e Calvin Klein Home.

 

Calvin Klein, Inc. today announced the appointment of Raf Simons as Chief Creative Officer of the brand, effective immediately. ? Mr. Simons will lead the creative strategy of the Calvin Klein brand globally across the Calvin Klein Collection, Calvin Klein Platinum, Calvin Klein, Calvin Klein Jeans, Calvin Klein Underwear and Calvin Klein Home brands. As part of his role as Chief Creative Officer, Mr. Simons will oversee all aspects of Design, Global Marketing and Communications, and Visual Creative Services. Mr. Simons’ first collections will debut for the Fall 2017 season. ? The appointment of Mr. Simons as Chief Creative Officer marks the implementation of Calvin Klein’s new global creative strategy, announced in April 2016, to unify all Calvin Klein brands under one creative vision. The strategy comes as part of a global evolution of the Calvin Klein brand, which began with the reacquisition of the Calvin Klein Jeans and Calvin Klein Underwear businesses in 2013. As Calvin Klein looks to grow the brand to $10 billion in global retail sales, this new leadership is intended to further strengthen the brand’s premium positioning worldwide and pave the way for future long-term global growth. ? The arrival of Raf Simons as Chief Creative Officer signifies a momentous new chapter for Calvin Klein,” said Steve Shiffman, CEO of Calvin Klein, Inc. “Not since Mr. Klein himself was at the company has it been led by one creative visionary, and I am confident that this decision will drive the Calvin Klein brand and have a significant impact on its future. Raf’s exceptional contributions have shaped and modernized fashion as we see it today and, under his direction, Calvin Klein will further solidify its position as a leading global lifestyle brand.” ? As part of the creative strategy for the apparel and accessories business, Calvin Klein also announced the hire of Pieter Mulier as Creative Director, reporting directly to Mr. Simons. Mr. Mulier will be responsible for executing Mr. Simons' creative and design vision for all men’s and women’s apparel and accessories lines within the Calvin Klein brand.

Uma foto publicada por Calvin Klein (@calvinklein) em


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